Our Story

THE INSPIRATION BEHIND OUR BRAND

Bonney was my brother’s wife, but to me she was so much more. She
was a fiercely tenacious and wonderfully funny friend who cared
deeply about people, animals, the environment, and she poured her
heart into everything she did. At 20, she fell in love, left
Australia for the UK having never traveled overseas, and we watched in
awe as this passionate young woman navigated a new country and rose
through the ranks of the UK music industry. Her talent and drive were
undeniable - so much so that she was headhunted by major companies like
Apple Music and Spotify. She was destined for greatness, but suddenly
her career was cut short when she was diagnosed with cancer, and
passed away 8 short months later at the age of 39.

The shock of Bonney's passing rippled far and wide - none more so than through the life of her 2 year old son, Jack.

It was heart wrenching, watching her in the final weeks of her life as she wrote birthday cards for every coming year of
Jack’s childhood, knowing she would never be able to watch him grow up.


In her final weeks, I made a promise that I would take care of Jack if anything happened to his father.

My return back to Dubai was postponed, so that I could more time with Jack and my brother. I used that time to sort through the contents of a spare room - things that had accumulated over the chaotic 8 months
of Bonney’s illness. Amid the clutter, buried under a mountain of belongings, I stumbled across an old bra tucked into the
pocket of a bag. On a whim, I tried it on. It was incredible, like nothing I’d ever worn before. It didn’t feel like I was
wearing a bra at all. Over the following weeks, I scoured the internet trying to find another one like it, but the labels
were worn and it was impossible to trace its origin. I wondered; what if I could manufacture something like this? And what if it could go even further by using
a portion of the profits to help families or animals in need of immediate support? It was as if Bonney had left it for me to find..

Fast forward a year, and Miss Bonney was born. With a vision to always use our platform for the greater good, we hope
it will grow into something beautiful - a legacy worthy of Bonney, and every extraordinary woman like her.

Experience Every Day Comfort You Feel Proud Wearing.

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